Scope of Work
Complete Brand Design
Brand Goals
Whimsical, Cozy, Floral
Overview
Passionately Spectacular
House of Brews is a pop-up coffee shop who believe in doing things differently. The experience around the drinks is more important than sales, revenue or profit. This brand is all about serving the community. A love of hosting, good music, and curating a delicious menu for the community is what this brand is all about.
The problem
A brand that tells a story.
Coffee shops often all blend together and the brand is almost always an afterthought. For the co-creators of this event, the brand had to be part of the experience from the very first point of connection with a guest. The brand had to tell the story while enhancing the experience around the drinks.
The Strategy
Cohesive, Custom, and Curated.
The identity centers around a unique and whimsical feeling that captures and communicates the co founders vision so every guest feels that every aspects of the brand was built intentionally. My approach was to walk the line between clean and cozy when designing the brand. I wanted every piece to be cohesive, and easy to read, while still feeling special. The logo and visual system were designed to embody the essence of the pop-up- full of floral, cozy, and mystical elements. The result is an experience that feels inspiring instead of transactional, a coffee shop that makes you want to linger, and connect to those around you.
My creative process is rooted in your story
Let's create designs that get you excited about your business!
