It just made sense.

I grew up surrounded by small business owners. The closest of which was my Mom who is my biggest role model. I watched her build a business from scratch with no previous experience. Her biggest priority was always to provide the highest quality service possible and with that at the forefront, she survived a long time on word of mouth alone.

Little did I know that about 20 years later I would be building my own business helping passionate independent coffee shop owners solve this exact problem.

It only made sense that when it came time for me to go to College I would study Business Administration and then of course bounce majors from Accounting, to Human Resources, to Marketing because all aspects of business interested me. All through College I worked at coffee shops and fell in love with the work.

Now I'm A professional life romanticizer. Curating a life full of charm is my passion. My journey is all about choosing intention over autopilot and beauty over chaos—because when we design our environment with love.